Eiju Matcha
A multi-sensory café concept translating the Japanese tea ceremony into a contemporary urban experience of calm.
Tea ceremony tools reimagined for the modern pace of life.
The dark exterior is a subtle invitation. Inside, find a sanctuary of deep relaxation where the pace of the city fades away.
ROLE
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STUDENT WORK
About the project
Inspired by the principles of wa, kei, sei, jaku — harmony, respect, purity, and tranquility — Eiju Matcha invites city dwellers to slow down. The design combines muted natural tones, tactile materials, and biophilic elements to evoke a meditative atmosphere. Every brand touchpoint, from the packaging to the interior, carries the rhythm of stillness — transforming a drink into a daily ritual of renewal.
Inspired by the healing power of nature, the dark, minimalist space utilizes biophilic design and muted tones to foster a concise sanctuary of calm amidst the city.
A wider view of the Eiju Matcha space highlighting the serene atmosphere and thoughtful balance of natural light, texture, and form.
Tea packaging featuring the Sado typeface, uniting Eiju Matcha’s visual identity through form, texture, and calming typography.
Japanese rice bag–inspired packaging for Eiju Matcha’s tea blends — a fusion of craft, materiality, and ritual.
Front counter concept of Eiju Matcha where preparation and packaging come together to slow the pace and invite mindful connection.
Moments of pause framed through color, material, and motion.
Social media content for Eiju Matcha showcasing the brand’s calming visual language and modern interpretation of ritual.
A glimpse into our full range of collateral: process book, prints, custom paper cups, coasters, and behind-the-scenes photoshoot moments.
Smooth Scroll
This will hide itself!
This will hide itself!
Eiju Matcha
OVERVIEW
A multi-sensory café concept translating the Japanese tea ceremony into a contemporary urban experience of calm.
Tea ceremony tools reimagined for the modern pace of life.
The dark exterior is a subtle invitation. Inside, find a sanctuary of deep relaxation where the pace of the city fades away.
ROLE
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STUDENT WORK
About the project
Inspired by the principles of wa, kei, sei, jaku — harmony, respect, purity, and tranquility — Eiju Matcha invites city dwellers to slow down. The design combines muted natural tones, tactile materials, and biophilic elements to evoke a meditative atmosphere. Every brand touchpoint, from the packaging to the interior, carries the rhythm of stillness — transforming a drink into a daily ritual of renewal.
Inspired by the healing power of nature, the dark, minimalist space utilizes biophilic design and muted tones to foster a concise sanctuary of calm amidst the city.
A wider view of the Eiju Matcha space highlighting the serene atmosphere and thoughtful balance of natural light, texture, and form.
Tea packaging featuring the Sado typeface, uniting Eiju Matcha’s visual identity through form, texture, and calming typography.
Japanese rice bag–inspired packaging for Eiju Matcha’s tea blends — a fusion of craft, materiality, and ritual.
Front counter concept of Eiju Matcha where preparation and packaging come together to slow the pace and invite mindful connection.
Moments of pause framed through color, material, and motion.
Social media content for Eiju Matcha showcasing the brand’s calming visual language and modern interpretation of ritual.
A glimpse into our full range of collateral: process book, prints, custom paper cups, coasters, and behind-the-scenes photoshoot moments.
Smooth Scroll
This will hide itself!
This will hide itself!
Eiju Matcha
OVERVIEW
A multi-sensory café concept translating the Japanese tea ceremony into a contemporary urban experience of calm.
Tea ceremony tools reimagined for the modern pace of life.
The dark exterior is a subtle invitation. Inside, find a sanctuary of deep relaxation where the pace of the city fades away.
ROLE
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STUDENT WORK
About the project
Inspired by the principles of wa, kei, sei, jaku — harmony, respect, purity, and tranquility — Eiju Matcha invites city dwellers to slow down. The design combines muted natural tones, tactile materials, and biophilic elements to evoke a meditative atmosphere. Every brand touchpoint, from the packaging to the interior, carries the rhythm of stillness — transforming a drink into a daily ritual of renewal.
Inspired by the healing power of nature, the dark, minimalist space utilizes biophilic design and muted tones to foster a concise sanctuary of calm amidst the city.
A wider view of the Eiju Matcha space highlighting the serene atmosphere and thoughtful balance of natural light, texture, and form.
Tea packaging featuring the Sado typeface, uniting Eiju Matcha’s visual identity through form, texture, and calming typography.
Japanese rice bag–inspired packaging for Eiju Matcha’s tea blends — a fusion of craft, materiality, and ritual.
Front counter concept of Eiju Matcha where preparation and packaging come together to slow the pace and invite mindful connection.
Moments of pause framed through color, material, and motion.
Social media content for Eiju Matcha showcasing the brand’s calming visual language and modern interpretation of ritual.
A glimpse into our full range of collateral: process book, prints, custom paper cups, coasters, and behind-the-scenes photoshoot moments.
Smooth Scroll
This will hide itself!
This will hide itself!