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Graphic Designer
ESPRIT Rebrand
Graphic Design, Print, Illustration, Book Binding, Market and Design Research, Animation, Ai Image Generation
Programs Used
Adobe Illustrator
Adobe Photoshop
Adobe Aftereffects
Adobe Indesign
Adobe Animate
MidJourney
Envato
This reimagined brand identity and experiential campaign for Esprit was created as part of my Studio 3 course at ArtCenter College of Design. As a first-term graduate student, I focused on blending Esprit's iconic heritage with a fresh, modern approach to connect with a new generation. The project explores brand storytelling through visual identity, packaging, digital design, and an immersive pop-up event experience.
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Process
+ Evolution
Over the course of 14 weeks, this project evolved through a deep exploration of Esprit’s legacy and future potential. From early sketches and moodboards to refined design systems, each stage was a step toward building a cohesive and meaningful brand story. These BTS snapshots showcase the creative journey—from concept to completion.
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