Waschtakt
A laundromat concept designed for mindful music discovery, and a cultural bridge between Berlin’s rhythm and its residents’ daily rituals.
About the Brand
Born from field research across Berlin’s neighborhoods, Waschtakt reimagines a mundane chore as a shared listening ritual. Each laundry cycle mirrors the length of a vinyl record side, connecting locals with emerging artists through rhythm, repetition, and sound. The identity system, rooted in circular motion, turns routine into resonance — transforming time spent waiting into time spent listening.
Role
Brand Designer
Graphic Designer
AI Prompter
Student Work
The storefront window marks the spot where laundry day becomes a cultural experience.
I mapped the 20-minute wash cycle to the length of a vinyl side, transforming mundane waiting time into a structured listening ritual.
The Waschtakt system provides a tangible reward for the chore: a miniature, playable record that bridges the digital and analog divide in music discovery.
Marketing collateral designed to integrate with Berlin's streetscape, announcing Waschtakt as a daily ritual that connects the city's residents with its emerging soundscape.
A design solution for mindful consumption: Do your laundry, discover new music.
These ubiquitous tearaway flyers connect Waschtakt directly to Berlin's rhythm and its Kiez residents.
These pass out coupons would be given to those waiting in lines at the nightlife of the clubbing city.
AI Usage + Field Research
in this project, I was tasked to create a business for Berliners as someone who wasn’t from the city or country. This entailed a lot of field research, and I noticed the laundry habits of Berliners: where people would wash their clothes at the laundromat, but take them home to air dry them. There was also a rich analog music scene in the city.
By inputting the photos and notes from my research into various Ai workflows, I incorporated AI tools like Midjourney, Vizcom, and Nano Banana to help generate environmental imagery and video.
With the Berlin music and clubbing culture in mind, I also used SunoAI to create experimental soundtracks that supported the atmosphere for the final exhibition presentation at ArtCenter Berlin.