Waschtakt
A laundromat concept designed for mindful music discovery, and a cultural bridge between Berlin’s rhythm and its residents’ daily rituals.
The storefront window marks the spot where laundry day becomes a cultural experience.
Marketing collateral designed to integrate with Berlin's streetscape, announcing Waschtakt as a daily ritual that connects the city's residents with its emerging soundscape.
ROLE
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STUDENT WORK
About the project
Born from field research across Berlin’s neighborhoods, Waschtakt reimagines a mundane chore as a shared listening ritual. Each laundry cycle mirrors the length of a vinyl record side, connecting locals with emerging artists through rhythm, repetition, and sound. The identity system, rooted in circular motion, turns routine into resonance — transforming time spent waiting into time spent listening.
I mapped the 20-minute wash cycle to the length of a vinyl side, transforming mundane waiting time into a structured listening ritual.
The Waschtakt system provides a tangible reward for the chore: a miniature, playable record that bridges the digital and analog divide in music discovery.
These ubiquitous tearaway flyers connect Waschtakt directly to Berlin's rhythm and its Kiez residents.
A design solution for mindful consumption: Do your laundry, discover new music.
The exterior lightbox sign merges the two core concepts, creating a powerful, minimalist visual identity.
Smooth Scroll
This will hide itself!
This will hide itself!
Waschtakt
OVERVIEW
A laundromat concept designed for mindful music discovery, and a cultural bridge between Berlin’s rhythm and its residents’ daily rituals.
The storefront window marks the spot where laundry day becomes a cultural experience.
Marketing collateral designed to integrate with Berlin's streetscape, announcing Waschtakt as a daily ritual that connects the city's residents with its emerging soundscape.
ROLE
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STUDENT WORK
About the project
Born from field research across Berlin’s neighborhoods, Waschtakt reimagines a mundane chore as a shared listening ritual. Each laundry cycle mirrors the length of a vinyl record side, connecting locals with emerging artists through rhythm, repetition, and sound. The identity system, rooted in circular motion, turns routine into resonance — transforming time spent waiting into time spent listening.
I mapped the 20-minute wash cycle to the length of a vinyl side, transforming mundane waiting time into a structured listening ritual.
The Waschtakt system provides a tangible reward for the chore: a miniature, playable record that bridges the digital and analog divide in music discovery.
These ubiquitous tearaway flyers connect Waschtakt directly to Berlin's rhythm and its Kiez residents.
A design solution for mindful consumption: Do your laundry, discover new music.
The exterior lightbox sign merges the two core concepts, creating a powerful, minimalist visual identity.
Smooth Scroll
This will hide itself!
This will hide itself!
Waschtakt
OVERVIEW
A laundromat concept designed for mindful music discovery, and a cultural bridge between Berlin’s rhythm and its residents’ daily rituals.
The storefront window marks the spot where laundry day becomes a cultural experience.
Marketing collateral designed to integrate with Berlin's streetscape, announcing Waschtakt as a daily ritual that connects the city's residents with its emerging soundscape.
ROLE
CREATIVE DIRECTOR
GRAPHIC DESIGNER
STUDENT WORK
About the project
Born from field research across Berlin’s neighborhoods, Waschtakt reimagines a mundane chore as a shared listening ritual. Each laundry cycle mirrors the length of a vinyl record side, connecting locals with emerging artists through rhythm, repetition, and sound. The identity system, rooted in circular motion, turns routine into resonance — transforming time spent waiting into time spent listening.
I mapped the 20-minute wash cycle to the length of a vinyl side, transforming mundane waiting time into a structured listening ritual.
The Waschtakt system provides a tangible reward for the chore: a miniature, playable record that bridges the digital and analog divide in music discovery.
These ubiquitous tearaway flyers connect Waschtakt directly to Berlin's rhythm and its Kiez residents.
A design solution for mindful consumption: Do your laundry, discover new music.
The exterior lightbox sign merges the two core concepts, creating a powerful, minimalist visual identity.
Smooth Scroll
This will hide itself!
This will hide itself!