This project was created to introduce a new hero product to the brand’s skincare line. I oversaw the creative direction and packaging design, ensuring the visual identity reflected both the brand’s African heritage and its contemporary luxury positioning.
Hero shot of the Cloud Cream packaging — soft-pastel box with minimalist typography and cloud motif.
Detail shot of the Cloud Cream packaging showcasing the bright yellow jar and clean typography.
CREATIVE DIRECTOR
GRAPHIC DESIGNER
The final design blends tactile finishes, soft pastels, and clean composition — now featured in Sephora and Credo Beauty stores across the U.S. I led and mentored a small team of interns through the full design process and coordinated directly with international print vendors to bring the packaging from concept to shelf. This collaboration ensured a smooth production and successful nationwide launch.
A joyful moment capturing the Cloud Cream experience — conveying softness, confidence, and radiant skin.
Lifestyle shot of the Cloud Cream in use, capturing its soft texture and the ritual of everyday care.
Hero composition of the 54 Thrones Cloud Cream, Body Butter, and Body Wash styled among vibrant blooms to highlight the product’s natural, uplifting essence.
Subtle gradient graphics and clean, hierarchy-driven labeling establish the luxurious yet approachable identity of the Cloud Cream jar.
This project was created to introduce a new hero product to the brand’s skincare line. I oversaw the creative direction and packaging design, ensuring the visual identity reflected both the brand’s African heritage and its contemporary luxury positioning.
Hero shot of the Cloud Cream packaging — soft-pastel box with minimalist typography and cloud motif.
Detail shot of the Cloud Cream packaging showcasing the bright yellow jar and clean typography.
CREATIVE DIRECTOR
GRAPHIC DESIGNER
The final design blends tactile finishes, soft pastels, and clean composition — now featured in Sephora and Credo Beauty stores across the U.S. I led and mentored a small team of interns through the full design process and coordinated directly with international print vendors to bring the packaging from concept to shelf. This collaboration ensured a smooth production and successful nationwide launch.
A joyful moment capturing the Cloud Cream experience — conveying softness, confidence, and radiant skin.
Lifestyle shot of the Cloud Cream in use, capturing its soft texture and the ritual of everyday care.
Hero composition of the 54 Thrones Cloud Cream, Body Butter, and Body Wash styled among vibrant blooms to highlight the product’s natural, uplifting essence.
Subtle gradient graphics and clean, hierarchy-driven labeling establish the luxurious yet approachable identity of the Cloud Cream jar.
This project was created to introduce a new hero product to the brand’s skincare line. I oversaw the creative direction and packaging design, ensuring the visual identity reflected both the brand’s African heritage and its contemporary luxury positioning.
Hero shot of the Cloud Cream packaging — soft-pastel box with minimalist typography and cloud motif.
Detail shot of the Cloud Cream packaging showcasing the bright yellow jar and clean typography.
CREATIVE DIRECTOR
GRAPHIC DESIGNER
The final design blends tactile finishes, soft pastels, and clean composition — now featured in Sephora and Credo Beauty stores across the U.S. I led and mentored a small team of interns through the full design process and coordinated directly with international print vendors to bring the packaging from concept to shelf. This collaboration ensured a smooth production and successful nationwide launch.
A joyful moment capturing the Cloud Cream experience — conveying softness, confidence, and radiant skin.
Lifestyle shot of the Cloud Cream in use, capturing its soft texture and the ritual of everyday care.
Hero composition of the 54 Thrones Cloud Cream, Body Butter, and Body Wash styled among vibrant blooms to highlight the product’s natural, uplifting essence.
Subtle gradient graphics and clean, hierarchy-driven labeling establish the luxurious yet approachable identity of the Cloud Cream jar.