Esprit Rebrand
This project repositions Esprit as a movement-driven lifestyle brand for a new generation, translating its legacy of individuality and freedom into a contemporary system centered on motion, authenticity, and sustainability.
ROLE
CREATIVE DIRECTOR
BRAND DESIGNER
STUDENT WORK
About the project
The rebrand reframes Esprit not as a nostalgic comeback but as an active cultural platform—bridging heritage and future while emphasizing inclusivity, global consciousness, and fearless self-expression.
The smart mirror interface reflects Esprit’s commitment to merging technology with self-expression, enabling personalized fashion discovery.
This free tote and keychain turn everyday carry into a symbol of Esprit’s movement, community, and freedom of expression.
Strategically, the work expands Esprit beyond apparel into an ecosystem of experience—including pop-up activations, digital storytelling, AI-assisted retail, and sustainable material systems—positioning the brand as a connector between community, technology, and responsible production. The rebrand centers the idea that fashion is not just product but participatory identity and global community building, aligned with the mission to help people “move freely, live freely, and express authentically.”
Smooth Scroll
This will hide itself!
This will hide itself!
Esprit Rebrand
OVERVIEW
This project repositions Esprit as a movement-driven lifestyle brand for a new generation, translating its legacy of individuality and freedom into a contemporary system centered on motion, authenticity, and sustainability.
ROLE
CREATIVE DIRECTOR
BRAND DESIGNER
STUDENT WORK
About the project
The rebrand reframes Esprit not as a nostalgic comeback but as an active cultural platform—bridging heritage and future while emphasizing inclusivity, global consciousness, and fearless self-expression.
The smart mirror interface reflects Esprit’s commitment to merging technology with self-expression, enabling personalized fashion discovery.
This free tote and keychain turn everyday carry into a symbol of Esprit’s movement, community, and freedom of expression.
Strategically, the work expands Esprit beyond apparel into an ecosystem of experience—including pop-up activations, digital storytelling, AI-assisted retail, and sustainable material systems—positioning the brand as a connector between community, technology, and responsible production. The rebrand centers the idea that fashion is not just product but participatory identity and global community building, aligned with the mission to help people “move freely, live freely, and express authentically.”
Smooth Scroll
This will hide itself!
This will hide itself!
Esprit Rebrand
OVERVIEW
This project repositions Esprit as a movement-driven lifestyle brand for a new generation, translating its legacy of individuality and freedom into a contemporary system centered on motion, authenticity, and sustainability.
ROLE
CREATIVE DIRECTOR
BRAND DESIGNER
STUDENT WORK
About the project
The rebrand reframes Esprit not as a nostalgic comeback but as an active cultural platform—bridging heritage and future while emphasizing inclusivity, global consciousness, and fearless self-expression.
The smart mirror interface reflects Esprit’s commitment to merging technology with self-expression, enabling personalized fashion discovery.
This free tote and keychain turn everyday carry into a symbol of Esprit’s movement, community, and freedom of expression.
Strategically, the work expands Esprit beyond apparel into an ecosystem of experience—including pop-up activations, digital storytelling, AI-assisted retail, and sustainable material systems—positioning the brand as a connector between community, technology, and responsible production. The rebrand centers the idea that fashion is not just product but participatory identity and global community building, aligned with the mission to help people “move freely, live freely, and express authentically.”
Smooth Scroll
This will hide itself!
This will hide itself!