Stari: Prism Collection
Staris are modern talismans inspired by traditional Chinese knots. Each knot threads together unity, harmony, and boundless fortune; each color whispers a unique story of energy and emotion.
About the Brand
This blind box collection transforms the act of collecting into a sensory experience of discovery. By pairing a curated color palette with the intricate forms of traditional craft, each star charm becomes a personal reflection of the collector’s energy. The project explores the intersection of playful nostalgia and timeless wisdom, sparking a connection between the holder and the magic within the mundane.
This project was completed in partnership with Basil How.
Role
Creative Director
Graphic Designer
Product Designer
Photographer
Videographer
Student Work
The storefront window marks the spot where laundry day becomes a cultural experience.
The packaging was engineered for a specific tactile sequence: a perforated seal gives way to a pull-up clasp, creating a deliberate moment of discovery that reveals the talisman within.
A vertical pull reveals one of seven unique stars, while the integrated top-clasp doubles as a functional hanging display for retail environments.
A first look at the Prism Collection, where vibrant materiality meets the precision of modern design.
Collectable character cards of each Stari within the series..
Promotional video of the secret character for social media.
A series of large-scale prints capturing the ethereal movement and vibrant energy of the Prism Collection.
Process + Research
The development of Stari was driven by the rising cultural phenomenon of blind boxes, a trend where the thrill of the "surprise" collectible has become a staple of Gen Z and Gen Alpha consumer culture.
My focus was on the visual storytelling—crafting a brand voice and color theory that elevated these surprise items from mere trinkets into meaningful "modern talismans." Through intentional photography, motion editing, and copy, I framed the chance-based excitement of the unboxing experience as a moment of synchronicity and discovery.
By blending the playfulness of a lottery with the sophistication of ancient symbolism, we created a brand that resonates with the modern desire for connection and collective wonder.