Ingrid + Isabel: Cool Mom™
I led the creative direction and full-scale branding for this capsule collection. From the initial logo and packaging to the final Shopify launch, I managed every detail to ensure the collection felt fresh, intentional, and cohesive.
About the Project
For the Cool Mom project, I wanted to create a visual experience that felt as clean as the collection itself. I acted as the lead designer across all channels, moving the project from a rough concept into a fully realized retail launch. To support the launch, I retouched all editorial photography and created a series of infographics to help tell the product story clearly on social media. By managing the design, production, and digital implementation from start to finish, I was able to keep the brand's voice consistent across every channel.
Role
Packaging Designer
UI/UX Designer
Graphic Designer
PDP designed in Adobe XD and implemented in Shopify with a focus on intuitive navigation, retouched imagery, and clear infographics to encourage conversion.
A high-impact landing page built in Shopify to introduce the collection’s narrative and drive traffic through strategic visual hierarchy.
Internal box design featuring custom 'how-to' guides and brand storytelling to engage the customer immediately upon opening.
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Process
My process for the Cool Mom campaign began with a deep dive into our audience's behavior, identifying a need for an identity that felt more irreverent and agile than our core line. I started with logo iterations that were carefully rooted in the Ingrid & Isabel brand guidelines, ensuring the new marks felt like a natural extension of our established visual language while still carving out a fresh space for the capsule.
Once the identity was set, I moved into Adobe XD to wireframe the digital journey, focusing on a mobile-first UI/UX that reduced friction for busy shoppers. After refining the prototypes, I handled the technical build in Shopify, where I integrated my own image retouching and custom infographics to create a polished, high-conversion storefront.